Our Story

Built by a Golfer Who Saw the Gap

The Origin Story

Conceived on the Fairway

Golfport was conceived in Huntsville, Alabama by founder and Chief Executive Officer Micah Johnson. Micah is a golfer who spent years watching two problems exist simultaneously — courses with empty tee times they couldn't fill, and golfers who wanted more variety and better course options than they could afford or obtain.

Nearly every day, windows and tee times expire unused. No existing platform had solved both sides of that equation at once. Golfport does. We bridge the gap, building a marketplace where everyone wins.

"We're opening up the game, making it easier for golfers to play courses that once felt out of reach." — Micah Johnson, Founder & Chief Executive Officer
Golfport Founder Portrait

Micah Johnson — Founder & CEO

Matthew Loyed Portrait

Matthew Loyed — Co-founder & CTO

The Technology

Engineering the Platform

To turn the vision into reality, Micah partnered with co-founder and Chief Technology Officer Matthew Loyed. A Software Engineering graduate from Mississippi State University, Matthew leads the technical development and systems architecture of the Golfport platform.

Matthew designs our secure, high-performance network infrastructure. His focus is on building an incredibly simple booking experience for members and automated inventory tools for course managers, ensuring the platform is secure, reliable, and easy to use.

"We're building a seamless, high-performance platform that handles the backend complexities so our members can focus entirely on the fairway." — Matthew Loyed, Co-founder & CTO
Market Timing

Why Now?

The intersection of technology, shifting consumer habits, and interest in golf has created the perfect opportunity.

Participation Spike

Golf participation surged post-COVID and remains at generational highs. More young, tech-savvy players are entering the sport than ever before.

Mature Subscriptions

The subscription economy is fully mature. Consumers are already primed to pay a simple, predictable monthly fee for convenience, access, and variety.

A Focused Model

We are building a dedicated marketplace for golfers and participating courses, utilizing a focused model to connect players with open course tee times.

Our Roadmap

The Journey Ahead

A strategic rollout plan designed for sustainable, quality-driven growth.

2026

Concept & Local Launch

Develop the core platform, secure founding letters of intent, and soft launch the Club and Reserve memberships in Huntsville, AL with initial course partners.

2027

Regional Expansion

Expand course partnerships and launch Club and Reserve memberships. Roll out regional coverage to Birmingham, Nashville, and Atlanta.

2028+

National Scale

Establish partnerships in major golf markets across the United States. Secure corporate benefits offerings and integrate concierge support.

Future

International Network

Launch global access across premium courses in the UK, Ireland, Japan, Australia, and beyond on a single universal subscription.

The Bigger Picture

Why This Matters

"Golfport exists because access to great golf shouldn't depend entirely on who you know or how much you can spend on a single club membership. A beginner playing their first private course. An avid golfer walking a private club they've driven past for years. A high-income professional playing courses across the world on one membership. That's what we're building."
— Micah Johnson, Founder & Chief Executive Officer Join the Movement